The Lost Boys – Where has the storage gone?

March 22, 2016 11:24 am Published by -

In the Fortune article by Jonathan Varian, Declining Data Storage Market Hurts EMC, Dell, and IBM, it is interesting to see the storage giants trying to turn the ship and be agile to maintain their markets.

Growing up with the storage business, it was only a matter of time before Moore’s law became obsolete. Server processors became exponentially faster with more cores while memory footprints became extremely dense. Then Flash came along…the hardware component that took its time towards general adoption but has made a huge impact.  Today we have all flash arrays that use little power with 100,000+ IOPs.

Over the last two decades as a manufacturer, the best thing about selling storage was your customer would always be back. Whether it is for more capacity or performance, you could count on a return visit. Every successful business strives to build a recurring model and this was the genius behind the bigs; EMC, Dell, HP, NetApp and IBM. They knew businesses would be consuming at a predictable rate.  But times are changing – rapidly – the boys are struggling.

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This post was written by Gerry Fleming